It’s important for a company or a brand to do a creative campaign. Creative campaign is basically a campaign done with innovations and creativity. Create a call to action from the audience and will always remember the campaign. The need for careful preparation, in order for the objectives of the campaign to be achieved. Creative campaigns include ad campaign, social media, event, branding. Visit Digital Alchemy to get help with it.
Ad campaign or ad campaign is a series of related ads that are coordinated with one idea or theme. Ad campaigns are typically broadcast through multiple media channels. It may focus on the same themes and products, or be directed to specific segments of the population. Successful ad campaigns achieve far more than sporadic ads and may last from several weeks and months to years. It takes high creativity to get an ad campaign that is interesting, unique and able to have a positive impact for a long time.
Social media campaign; Social campaigns are coordinated marketing efforts to strengthen or help business objectives using 1 or extra social media platforms. Campaigns are different from everyday social media purposes due to increased focus, targeting, and measurable capabilities. Goals should be discrete and measured. Before the campaign, get a basic measure of targeted metrics so you can track performance and changes during the campaign and beyond. Goals are formed by means, messages and target audience. Different demographics also have various preferences for social media platforms, so choose a platform that suits your target audience. This is supported by the increasing use of social media and the enormous impact. Need extra caution in this campaign.
Event campaigns, event campaigns in publicity where planned communication activities to gain attention and specific goals seek to influence the public as target targets. Through the event, the company can make direct communication and establish relationships with the public. The public can interact and convey their hearts and respond directly to the company. In each aspect cannot stand alone, because of the continuity of each other. Set an outline on the initial planning, so that the next plans can be easier.